Inside
The Effort
To Save The Mapes

The Truckee Meadows Heritage Trust Says The Public
—Not Politicians—
Should Decide the Mapes' Fate

By D. Brian Burghart

For further information, check out the Truckee Meadows Heritage Trust web page at http://www.mapes.com/.

To some, the old Mapes hotel-casino, boarded shut since 1982, is a rotting hulk that adds to a depressing scene of urban blight in downtown Reno.

According to this faction, the Mapes should be torn down and replaced with the kind of gee-whiz attractions that are going up in Las Vegas.

But many others believe that the Mapes, Nevada's tallest building when it was constructed in 1947, should be refurbished.

These people, who include the Truckee Meadows Heritage Trust, a group of locals raising money to save the building, want the Mapes to look like it did during Reno's glory days, when celebrities such as Marilyn Monroe, Sammy Davis Jr. and Liberace stayed in the hotel or performed in its sky-high lounge.

Either way, the building inspires strong emotions.

And those emotions are sure to become superheated in the next month, as historic preservationists, an out-of-state development firm and local politicians attempt to conclude a decade-long fight over whether to raze or restore it.

The deadline is May 4. That's when the redevelopment company comes before the City Council with its final proposal.

Tough Talk
Reno Councilwoman Judy Herman—never one to mince words—is among those taking the lead in trying to save the Mapes. Herman is quick to blast the bureaucrats and development professionals that she says are standing in her way.

“When you put the pieces together and you look at this very clearly,” she said in a recent interview, “I'm sure that either this City Council should be recalled or the city manager should have his hat of redevelopment director removed—he should no longer sit as director of redevelopment.”

Mayor Jeff Griffin doesn't want to engage in a discussion about a recall.

“I didn't comment when people wanted to recall her,” he said. “It's unfortunate and unfair when people try to imply sinister motives to us. Every time we try to to do the right thing and make a decision, we get hammered.”

Herman is one of a growing group of Renoites who are angry about the way downtown redevelopment has been handled ... or mishandled.

At the top of her enemies list is OliverMcMillan, the San Diego-based redevelopment company that has an exclusive agreement with the City Council to build a multiplex movie theater and other projects along the Truckee River. The intent is to lure visitors downtown.

As part of its contract with the city, OliverMcMillan may have final say over the Mapes' fate.

That disturbs preservationists, who insist OliverMc-Millan stands to make money by tearing down the Mapes, since the land is valuable but the bricks aren't.

The Truckee Meadows Heritage Trust has circulated an initiative petition to let the public, rather than OliverMcMillan and the City Council, decide the building's fate.

Meanwhile, Herman said OliverMcMillan should be removed from the Reno redevelopment project, since, in her view, the company withheld records about its own financial health and then cooked up other numbers to prove that it doesn't make economic sense to restore the Mapes.

“The law says that you may not have falsification of public records or withholding of public records,” she said. “Of course, you can't prove it until you've seen it. Only a grand jury could ask for the information to back this up, and if they don't have the information to back this up, then it's proven also that OliverMcMillan is just giving us a lot of numbers that aren't true. So we want to know if it's true.”

OliverMcMillan has its defenders, including Councilman David Aiazzi.

“People are confusing that it's OliverMcMillan pushing to have this building torn down and it's not,” Aiazzi told the RN&R. “This talk was going on before anyone ever heard of OliverMcMillan. When I ran for office, they had voted to tear down the Riverside and the Mapes, so they were going in that direction to tear them both down.

“I think its unfair to think that it's OliverMcMillan pushing this. It's certainly not; it's just the inactivity that's been going on downtown.”

Aiazzi said that of the four proposals the council received after advertising the redevelopment project in April 1997, OliverMcMillan was the only one to respond that had the financial means to do what it said it would do.

He said he has never seen OliverMcMillan's financial information, but added, “[Councilwoman] Candice Pearce called up their bank, and apparently they can do anything they want to do. They've got the money.”

In the only statement the company would issue for this story, Dana See, assistant to Charles W. Davis Jr., OliverMcMillan's development manager, said, “We're moving forward with negotiations based on direction from the City Council at the March 16 meeting, so we really have nothing to discuss.”

If the company decides to tear down the Mapes, some Reno residents would cheer.

More than a few locals believe the dark building contributes to a dreary downtown environment that hurts Reno's image with tourists and with business owners looking to relocate.

Reno Councilman Tom Herndon is in that camp. In a March 15 letter to Mapes supporter Carol Buckman, he wrote, “This is probably our last chance to redevelop successfully and revitalize downtown Reno. We are committed to redeveloping the river area, and the Mapes is a central part of the area. We have committed to OliverMcMillan as our developer. I am not particularly in love with the initial proposal of a project to replace the Mapes, but will settle for it if I have to. The commitment this current council has shown to move forward and actually accomplish something with redevelopment has created interest in the investment community. A step back now, even to save the Mapes would, in my estimation, be seen in the investment community as a return to the old days of 'plan, study, meet the demands of every special interest group, and then go back and plan and study some more.' ”

The Reno Chamber of Commerce and the Downtown Improvement Association have come out strongly in favor of tearing down the Mapes if it will speed up redevelopment efforts.

Buying Time
Then there are those who want to preserve Reno's history. This faction notes that Las Vegas and other casino meccas can't replicate The Biggest Little City's link to gambling's golden era.

In Las Vegas, historic hotel-casinos such as the Sands, where Dean Martin, Frank Sinatra and other members of the Rat Pack performed, are being obliterated to make way for glittering theme resorts.

A large number of Northern Nevadans would hate to see that happen here.
“When you put the pieces together
and you look at this very clearly,”
Councilwoman Judy Herman said, “I'm sure that either
this City Council should be recalled
or the city manager should have
his hat of redevelopment director removed
—he should no longer sit as director of redevelopment.”

The main group fighting to save the Mapes is the Truckee Meadows Heritage Trust. The organization was founded in November 1997 after the City Council, acting in its other role as the Reno Redevelopment Agency, passed a resolution directing city staff and OliverMcMillan “to work with citizen groups in attempting to ... identify acceptable sources for financing.”

The Trust pinpointed several methods of financing at a March 16 redevelopment meeting.

The Trust said a total of between $8 million and $11.5 million could be raised in two to five years.

But somewhere in the time frame between the November resolution and the March meeting, the City Council apparently decided that the Trust would raise $6 million and turn it over to OliverMcMillan.

The reason: OliverMcMillan needs that amount to close a hotly debated financial “gap.”

Fall Into The Gap
The gap is the difference between the amount of money needed to restore the Mapes, vs. the amount of profit the facility would generate for the developer. OliverMcMillan said, based on a November 1997 analysis, that the “gap” was somewhere between $6 million and $9.6 million.

Members of the Heritage Trust say that analysis, which they say is based on wildly inaccurate estimates, is the biggest obstacle in its efforts to save the Mapes.

For example, the second floor was counted twice in figuring construction costs. Also, simple addition errors skewed the total by more than $630,000, and costs for some parking spaces were added twice.

Even so, the City Council persists in treating OliverMcMillan's statistics as though they were accurate.

“Nobody is convinced the gap exists,” said John Crandall, research director for the Trust. “Other people have come in and told us, 'Hey, there isn't a gap.' The only gap is in OliverMcMillan's ability to do anything without other peoples' money.

“They don't have a history of restoration, and they don't have their facts all together. I think the critique we were able to put together in a very short time shows the gap is exaggerated. OliverMcMillan didn't even know the number of floors—they thought the second floor and the mezzanine were different, so they duplicated it.”

In fact, not even OliverMcMillan stands by specifics of the report, which was prepared by its own architect, Richard Bundy.

In a March 24 letter from Charles W. Davis Jr., OliverMcMillan's development manager, to the Reno Financial Advisory Board, the company conceded its numbers might be off.

“It is extremely important to understand that Mr. Bundy in preparing his estimate was working at a very conceptual level,” Davis wrote.

Crandall said the City Council should take a leadership role in deciding whether to restore the Mapes, or at least in getting accurate, unbiased information about whether it can be saved.

“The city owns the building—the people own the building—but the City Council doesn't treat it as if we do,” he said. “They treat it as if OliverMcMillan owned the building, and they treat it as if they do anything to thwart OliverMcMillan's desires, OliverMcMillan will pack up and go home.”

Crandall said local officials would be wise to let other experts take a look at the project.

“The mayor and the City Council need to reopen the process to people who know how to do it, and then they can make an objective decision as to whether the Mapes can be or should be saved,” he said. “The council has not opened it up to bringing in those people capable of giving them straight answers. They are unwilling to look at the questions that are raised by the evaluation of OliverMcMillan's submittal, because OliverMcMillan's submittal has been taken at face value.”

By The Numbers
Ron Olsen, a licensed commercial real estate appraiser for nearly 15 years, said OliverMcMillan's proposal is flawed in other ways.

Olsen is a member of the Heritage Trust and concedes that he hasn't done an appraisal on the Mapes.

But he said OliverMcMillan's proposal lacks documentation—for example, the report says the renovation cost is $11.2 million, but it doesn't give a line-item estimate. In other words, the company's report doesn't show how it got to that figure. OliverMcMillan has refused repeated requests for the data.

OliverMcMillan did, however, rebut the Trust's analysis in a letter:

“The Truckee Meadows Heritage Trust analysis suggests that the 'gap' for rehabilitation of the Mapes can be reduced to $1.5 million through a combination of cost savings and increased income,” the March 24 letter said. “OliverMcMillan's review concludes that that analysis is severely flawed in that it counts significant cost savings which were already considered in the original analysis and also counts income which was also included in our original analysis.

“Further, this added income cannot be achieved without significant added expense which the Trust's analysis did not include in their analysis.”

Olsen said that is gibberish.

“What they're doing might be OK for an internal discussion among themselves,” he said. “Our fundamental point is that they've got a locked-in agreement with the city, and they say, 'Hey, based on these numbers, we've concluded you should should tear it down.' And the city has signed off on that.”

Olsen said the most glaring inconsistencies in the OliverMcMillan report concern so-called capitalization rates, or cap rates.

Cap rates are the most common method prospective buyers use in deciding whether to purchase commercial property.

Olsen said that when he does an appraisal, analysis of cap rates, which include such variables as potential tenants and location, take up the bulk of the appraisal.

In simplest terms, the higher the cap rate, the worse the prospective deal and the higher the risk.

“When they came in with their first proposal in June,” Olsen said, “they did a rehabilitated Mapes at a 9 percent rate. When they came in in November, they did a rehabilitated Mapes at 10.5 percent to 12.5 percent.”

There was no explanation by OliverMcMillan as to why the cap rates changed, Olsen said.

The difference in rates is significant; if the June cap rates had been applied to OliverMcMillan's November income stream, the difference in projected income would increase by more than $5 million dollars and the gap would largely vanish.

“Why do you have 10.5 here and 8.5 here [in the same document]?” Olsen asked. “We don't know. We're just dumb people reading the report. We're just looking for consistency. If you're consistent, you choose one number or the other number; you don't use both of them.”

“Nobody is convinced the gap exists,”
said John Crandall, research director for the Trust.
“Other people have come in and told us,
'Hey, there isn't a gap.' The only gap is in
OliverMcMillan's ability to do anything
without other peoples' money.”

Olsen said the City Council and OliverMcMillan are creating their own problems.

“The city and OliverMcMillan have led with their chin by presenting flawed documents,” he said. “It was just waiting for somebody to say, 'Wait a minute, how come this is like this?' What they need to do is make the consistent, clear, logical, well-substantiated case for their conclusions.”

Indecent Proposal
Heritage Trust member David Ward said the the trouble with the Mapes project is that other companies qualified to do, or interested in doing, historic preservation weren't invited to bid for the job.

“There were problems with the request for proposals that were done back in April,” Ward said. “It didn't emphasize historic restoration, and it didn't show a picture of the building. It only mentioned restoration once in the entire six-page document. It talked about demolition. It was poorly conceived.

“If you are a city and you want to do a historic restoration, there are well-known places, like the National Historic Trust for Preservation magazine, you can advertise for proposals,” he added. “There are places that historic restoration experts look at all the time. The city simply didn't advertise it to those people.”

Groups like the State Historic Architect, the Reno Historic Commission and the National Trust offered to help the city find tax credits and developers, but their pleas fell on deaf ears, Ward said.

“You can't make important decisions unless you have the facts,” he said. “The city hasn't done what's necessary to get the facts. There are people out there who are ready, willing and eager to put forth proposals. They aren't interested in trying to team up with OliverMcMillan, who is a firm that has enormous incentives to not renovate this building.”

Ward said OliverMcMillan actually will make money if the Mapes is destroyed. Here's how he came to that conclusion:

The land under the building is on Washoe County tax rolls with a market value of about $3.2 million. The structure itself is assumed to have no value. OliverMcMillan has offered $1.3 million for the property.

That means OliverMcMillan gets $3.2 million in property for $1.3 million if the deal goes through.

The cost to refurbish the hotel, of course, would be a lot more expensive than just tearing it down.

Money For Nothing
Ward said many historical rehabilitation developers have stepped up, including Cort Companies, Wells and Company, NorthCoast Hotels and, most recently, Ian Waddell of Pacific Highland Builders.

At the April 2 Financial Advisory Board meeting, Waddell said he would put down $100,000 as a good faith deposit next week, which the city could keep if he received the project.

Ultimately, what the Heritage Trust wants is for the city to end the exclusive negotiating agreement with OliverMcMillan and send out new requests for bids.

Ward said it would only take up to four days to prepare bid requests.

He said the City Council could then impose a 60-day deadline.

“So 64 days from the time they started could be the deadline for getting those in,” he said. “Then it's going to take realistically two or three weeks, a maximum of 30 days, to review and select from those proposals. So we're seeing a whole entire process of approximately three months.”

Bill Osgood of the Downtown Improvement Association also wants to speed up the process of redeveloping downtown.

Fundraising efforts by the Heritage Trust have been inadequate, Osgood said at the April 3 Citizens Advisory Committee meeting.

“The redevelopment investment is held hostage while a well-meaning nonprofit attempts to fund the gap,” he said.

Osgood said with the approval of the Boomtown Hotel-Casino expansion west of Reno and pending gambling legislation in California, the time is critical for Reno to move forward on creating downtown tourism attractions.

Tourists won't flock to Reno to see an apartment building, which some pro-Mapes advocates have in mind for the structure, he said.

If the Mapes restoration is delayed, Osgood said, the timing of the riverside redevelopment project would be set back, which could close the window on Reno's drive to boost tourism downtown.

Heritage Trust member Ward disagrees.

“If they go to rehabilitation instead of demolition, it will actually speed up the process of saving the river area,” he said. “If you bring in a rehabilitator, they're going to get the job done a whole lot faster than OliverMcMillan, who has to both demolish and rebuild.”

Last-Ditch Effort
Rather than relying on developers and politicians to decide the Mapes' fate, Ward wants to the public to make the call.

“We've begun an initiative petition which, if enacted, and if the Mapes is still viable at that time, will prevent the City Council from doing the wrong thing and require them to do the right thing,” Ward said.

The petition reads: “The people of the City of Reno declare their purpose and intent in enacting this measure is as follows: (1) To preserve Reno's important historic properties for the enjoyment and benefit of its citizens. (2) To enhance Reno's primary industry of tourism through historic preservation.”

The law requires organizers to gather 7,945 signatures from registered Reno voters, Ward said.

“If we're successful in doing that,” he said, “then the next step is that the petition has to be reviewed by the city attorney, and then the signatures have to be reviewed by the registrar of voters and certified to be correct.”

“We will fight with every ounce of strength
we have in our bodies.
We will look for every avenue to prevent the City Council
from making an irrevocable mistake.”

From there, the petition would go before the City Council, which would have the option of enacting the ordinance into law or putting it on the November ballot for the voters to decide.

Ward said the Trust will have no problem getting the signatures.

“The first three days out, we got more than 900 signatures,” he said. “We're optimistic that we're going to gather enough signatures; we're just nervous it's going to be too little too late.”

Even if that doesn't work out, Ward vowed to be persistent.

“We've been characterized as a bunch of Mapes huggers who want to save the Mapes at all costs,” he said. “We want to save the Mapes if it can be shown that it's economically viable to do so. But you can never know that until you bring in the experts and find out. The central message is that we want the facts to get to the table. If the facts see the light of day, and if it still looks like the best way to go is to tear it down, so be it. But if the City Council refuses to look at the facts, to consider what the experts have to say, we will fight it with every ounce of strength we have in our bodies. We will look for every avenue to prevent the City Council from making an irrevocable mistake.”

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